Thesis work paper Have a Loose Organisational Structure that Changes Constantly

Due to the fact that software companies are in a rapidly changing market, Brown (Brown & Eisenhardt, 1999, 72) recommends institutionalising organisational change by creating only temporary organisational structures.
Known as “patching”, Brown advocates changing business units as the market changes. Although used for successful organisations, this is similar to Khandwalla’s (Khandwalla, 1983) and Hay’s (Hays, 1998) recommendation of making changes to the organisational structure as the turnarounds recovery progresses.
It could be argued that patching for companies in rapidly changing markets is in fact the organisational equivalent to a turnaround recovery situation. Actively moving people, resources and assets about, to reflect the organisation’s new place in a changing market market.